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Google France SARL. and. Google Inc. v. Louis Vuitton Malletier SA and Others (Reference for .Replacement of CELEX identifiers by short titles - experimental feature. It replaces .Judgment of the Court (Grand Chamber) of 23 March 2010.#Google France SARL .Keywords Summary. Keywords. 1. Approximation of laws – Trade marks – .

Google France SARL and Google Inc. v Louis Vuitton Malletier SA (C-236/08), also known as Google v Louis Vuitton was a landmark decision in which the European Court of Justice (ECJ) held that search engines operators such as Google do not themselves infringe trademark rights if they allow advertisers to use a competitor's trademark as a keyword.238/08, Google France SARL v. Louis Vuitton Malletier SA, 2010 ECJ EUR-Lex LEXIS 119 .Judgment of the Court (Grand Chamber) of 23 March 2010 (reference for a preliminary ruling .Google France SARL and Google Inc. v Louis Vuitton Malletier SA , Google France SARL v .

Applicants: Google France, Google, Inc. Defendants: Louis Vuitton Malletier (C-236/08), . The three conjoined cases (Cases C-236-08, C-237-08 and C-238-08) .

TRADEMARK AW NFRINGEMENT IABILITY UROPEAN

C-236/08, the companies Google France SARL and Google Inc. (individually or joint - ly . The first reference arose in proceedings between Google and Louis Vuitton .ou ensemble «Google») à la société Louis Vuitton Malletier SA (ci-après «Vuitton»), et, dans .Google France SARL. and. Google Inc. v. Louis Vuitton Malletier SA and Others (Reference for a preliminary ruling from the Cour de cassation (France))

Google France SARL and Google Inc. v Louis Vuitton Malletier SA (C-236/08), also known as Google v Louis Vuitton was a landmark decision in which the European Court of Justice (ECJ) held that search engines operators such as Google do not themselves infringe trademark rights if they allow advertisers to use a competitor's trademark as a keyword.238/08, Google France SARL v. Louis Vuitton Malletier SA, 2010 ECJ EUR-Lex LEXIS 119 (Mar. 23, 2010). Since the emergence of the internet, courts in the European Union, like their U.S. counterparts, have been called upon to adapt traditional trademark doctrine to new forms of commercial behavior.1 One prac-

Judgment of the Court (Grand Chamber) of 23 March 2010 (reference for a preliminary ruling from the Cour de cassation — France) — Google France, Google, Inc. v Louis Vuitton Malletier (C-236/08), Viaticum SA, Luteciel SARL (C-237/08), Centre national de recherche en relations humaines (CNRRH) SARL, Pierre-Alexis Thonet, Bruno Raboin, Tiger .Google France SARL and Google Inc. v Louis Vuitton Malletier SA , Google France SARL v Viaticum SA and Luteciel SARL (C-237/08) and Google France SARL v Centre national de recherche en relations humaines (CNRRH) SARL and Others (C-238/08). References for a preliminary ruling: Cour de cassation - France.Applicants: Google France, Google, Inc. Defendants: Louis Vuitton Malletier (C-236/08), Viaticum SA, Luteciel SARL (C-237/08), Centre national de recherche en relations humaines (CNRRH) SARL, Pierre-Alexis Thonet, Bruno Raboin, Tiger SARL (C-238/08)

The three conjoined cases (Cases C-236-08, C-237-08 and C-238-08) concerned claims by the three respondents, Vuitton, Viaticum and Thonet against Google alleging a number of trade mark violations.C-236/08, the companies Google France SARL and Google Inc. (individually or joint - ly ‘Google’) and the company Louis Vuitton Malletier SA (‘Vuitton’) and, in Cases C-237/08 and C-238/08, between Google and the companies Viaticum SA (‘Viati- The first reference arose in proceedings between Google and Louis Vuitton Malletier SA (‘LV’). LV is the proprietor of the Community trade mark ‘Vuitton’ and the French national trade marks ‘Louis Vuitton’ and ‘LV’; all those marks are considered to enjoy a certain reputation.

ou ensemble «Google») à la société Louis Vuitton Malletier SA (ci-après «Vuitton»), et, dans les affaires C-237/08 et C-238/08, Google aux sociétés Viaticum SA (ci-après «Viaticum»), Luteciel SARL (ci-après «Luteciel»), Centre national de recherche enGoogle France SARL. and. Google Inc. v. Louis Vuitton Malletier SA and Others (Reference for a preliminary ruling from the Cour de cassation (France))

Google v Louis Vuitton

Google France SARL and Google Inc. v Louis Vuitton Malletier SA (C-236/08), also known as Google v Louis Vuitton was a landmark decision in which the European Court of Justice (ECJ) held that search engines operators such as Google do not themselves infringe trademark rights if they allow advertisers to use a competitor's trademark as a keyword.

238/08, Google France SARL v. Louis Vuitton Malletier SA, 2010 ECJ EUR-Lex LEXIS 119 (Mar. 23, 2010). Since the emergence of the internet, courts in the European Union, like their U.S. counterparts, have been called upon to adapt traditional trademark doctrine to new forms of commercial behavior.1 One prac-

Judgment of the Court (Grand Chamber) of 23 March 2010 (reference for a preliminary ruling from the Cour de cassation — France) — Google France, Google, Inc. v Louis Vuitton Malletier (C-236/08), Viaticum SA, Luteciel SARL (C-237/08), Centre national de recherche en relations humaines (CNRRH) SARL, Pierre-Alexis Thonet, Bruno Raboin, Tiger .Google France SARL and Google Inc. v Louis Vuitton Malletier SA , Google France SARL v Viaticum SA and Luteciel SARL (C-237/08) and Google France SARL v Centre national de recherche en relations humaines (CNRRH) SARL and Others (C-238/08). References for a preliminary ruling: Cour de cassation - France.Applicants: Google France, Google, Inc. Defendants: Louis Vuitton Malletier (C-236/08), Viaticum SA, Luteciel SARL (C-237/08), Centre national de recherche en relations humaines (CNRRH) SARL, Pierre-Alexis Thonet, Bruno Raboin, Tiger SARL (C-238/08) The three conjoined cases (Cases C-236-08, C-237-08 and C-238-08) concerned claims by the three respondents, Vuitton, Viaticum and Thonet against Google alleging a number of trade mark violations.

C-236/08, the companies Google France SARL and Google Inc. (individually or joint - ly ‘Google’) and the company Louis Vuitton Malletier SA (‘Vuitton’) and, in Cases C-237/08 and C-238/08, between Google and the companies Viaticum SA (‘Viati-

The first reference arose in proceedings between Google and Louis Vuitton Malletier SA (‘LV’). LV is the proprietor of the Community trade mark ‘Vuitton’ and the French national trade marks ‘Louis Vuitton’ and ‘LV’; all those marks are considered to enjoy a certain reputation.

Google France, Google Inc. v Louis Vuitton Malletier

Google France SARL,

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